Vida Homeloans is the modern mortgage lender for residential and buy to let customers who may not fit the criteria currently demanded by high street banks.

The management team at Vida are very experienced in the mortgage industry, backed by significant private equity and have the advantage of not having any legacy systems or processes; everything is designed from scratch with you and your customer at the centre of our business.

We are members of the Intermediary Mortgage Lenders Association (IMLA), the Council of Mortgage Lenders (CML - from 1st July the Council of Mortgage Lenders is integrated into a new trade association, UK Finance.) and the Association of Mortgage Intermediaries (AMI).


100% committed to intermediaries, no direct to consumer channel.

We will not cross-sell any of our products or services to your customers.


Direct access to experienced underwriting decision-makers.

Dedicated Key Account Managers & Telephone BDMs covering all of England & Wales.


Our technology has been selected from the best on the market - after a great deal of customer, intermediary and competitor research - and then configured to deliver an outstanding platform to support our processes and people.

We use the latest technology to support and inform human decisions, providing intermediaries with a quick, efficient, and reliable service.

We are clear and transparent with our service standards and publish our latest turnaround times in order to manage the expectations of our business partners. The figures at the foot of each page under ‘SERVICE UPDATE’ are updated regularly to show the number of days currently being taken to process Decision in Principle (DIP) refers, Full Mortgage Applications (FMAs) and general post and documents.


100% online application - no paper required

Online decision in principle possible in less than 10 minutes, full mortgage application possible in less than 15 minutes.

Auto-cascade system - both ways - results in the right product and rate for your customer

Auto-email updates and 24/7 case tracking keep you fully informed at key stages of the process