Modern Mortgage Lending

Vida Homeloans is developing a new specialist lending proposition, focused on customer outcomes and based on 100% commitment to intermediaries. We believe that – when it comes to specialist residential and buy to let mortgages - customers achieve the best outcomes by taking the advice of a professional, authorised mortgage intermediary.  To demonstrate our understanding that the intermediary’s customer remains so at all times, we guarantee not to cross-sell any products or services to the customer, directing them back to their intermediary should they enquire about such ‘add-ons’.

Being a new lender means that we have modern technology and processes, with no legacy systems. We have created a fully online application process, with a decision in principle possible in less than 10 minutes and a full mortgage application possible in less than 15 minutes. Our underwriting system ‘auto-cascades’ both ways, resulting in the right product and rate for the intermediary’s customer. Auto-email updates keep the intermediary fully informed at key stages of the process.

Ultimately, any lender is only as good as its people. Vida Homeloans is managed by a very experienced team of people, several of whom have worked in the intermediary mortgage market since the early 1990s. Just as importantly, intermediaries have direct access to experienced underwriting decision-makers and are support by dedicated Key Account Managers and Telephone Business Development Managers covering all of England and Wales.

In summary, Vida’s approach to the market can be summed up by five key phrases:

  • Responsible lending
  • Customer outcome focused
  • Committed to Intermediaries
  • Modern technology and process
  • Experienced team.