Now, more than ever, today’s borrowers need a lender that can react and respond to the financial complexity that we all face.

Life is never a straight line. At Vida we know that for many ordinary people, life can get a little crazy and doesn’t always play out the way we’d planned. That is why we believe in second chances. Working exclusively with expert intermediary partners, we use behavioural data and cutting-edge technology to simplify complexity and give everyone the help they need to realise their home-owning ambitions.

Launched in 2016, we’ve learned a lot in four years about what matters to our intermediary partners and their customers. 10,000 mortgages lent and £2 billion securitised, giving us funding to continue lending, shows we understand our business.

But we want to do more. The events of 2020 have given us the opportunity to make a fresh start, invest in our people and technology and come back to the market with a better proposition that helps more people with a wider range of needs.

Vida’s vision is to be a safe home for all, by:

• helping every person, no matter their circumstances, own a safe place to live.
• understanding Generation Rent’s challenges and needs even better, so we can play our part in the UK’s economic recovery. Life doesn’t wait for a mortgage.
• where home ownership or even rental is not possible, helping the homeless by supporting appropriate charities.
• We are committed to changing mortgages for good.