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Vida’s innovative proposition design and marketing approach is based on its extensive research into underserved customer segments and its development of products designed specifically for them, presented in a way that will assist you in clearly identifying the typical profiles amongst your own customer base. Obtaining feedback directly from you about what you want means that our proposition has been built by intermediaries, for intermediaries. Let’s help customers find a safe place to call home.
Specialist Residential & Buy to Let product ranges
Lending criteria for real life
Human underwriting, backed by cutting-edge technology
Making home-ownership more accessible
11,000 customers, £2.1 billion lent, 37 industry awards