Vida, the specialist lender, has announced the creation of a new Savings team, a key strategic milestone in its journey towards securing a banking license and launching its retail savings proposition.  

Rob Reed steps into the Savings Director role after his tenure as Chief Savings Officer at GB Bank, bringing a wealth of expertise in leading a savings business. Joining him are Amy Spencer, appointed as Head of Savings Product Management, and Scott Robinson, appointed as Head of Savings Pricing. 

Rob, Amy and Scott bring extensive retail savings experience, having worked together previously at GB Bank, Virgin Money and Northern Rock. Amy Spencer was also part of the original team that launched Atom Bank. Together, they offer a robust track record in the sector. 

Rob Reed is delighted to be taking up his new role, stating, "Joining Vida at this pivotal moment is truly exciting. I am really looking forward to building something special here and making a real impact in the UK savings market." 

Anth Mooney, Chief Executive Officer, said:   

"The arrival of Rob, Amy, and Scott marks a significant milestone for Vida as we take a further step in preparing for life as a bank. The collective expertise of the team will be hugely important as we build out and launch our new retail savings business.  

The addition of Rob and his team is just another important step in delivering on our ambitious longer-term plans."