Vida Launches £1,250 Cashback to Support First-Time Buyers
Vida has unveiled a comprehensive cashback package across its Residential and Buy to Let ranges, reinforcing its commitment to helping more people find a place to call home.
Leading the charge is a £1,250 cashback available on Residential products over 90% LTV, including the popular 3&Easy 97% LTV product. This initiative is designed to support First-Time Buyers, who often face upfront costs such as moving expenses, white goods, or furnishing their first home.
In addition, Vida is offering:
- £500 cashback on selected Residential products at 75% LTV, across all tiers, including Packager Tier
- £500 cashback on selected Buy to Let products at 75% LTV on Vida 36, covering Standard, HMO/MUB, Expat, and the full Fee Saver range
These enhancements provide brokers with more options to support a wider range of clients, whether they’re stepping onto the property ladder, remortgaging, or expanding their investment portfolio.
The cashback rollout builds on the success of Vida’s 3&Easy 97% LTV product, launched earlier this year, and further demonstrates the lender’s dedication to First-Time Buyers and underserved segments of the market.
Vida has recently made enhancements to affordability and loan-to-income (LTI) ratios (for example offering up to 7x income for applicants earning £60,000+ per annum, available up to 90% LTV). This move opens doors for creditworthy borrowers who may otherwise struggle to access the finance they need.
Simon Chapman, Head of Group Marketing at Vida, commented:
"We’re proud to be expanding our offering to include cashback and supporting more borrowers at every stage of their journey. Whether it’s a First-Time Buyer needing help with initial costs or a landlord investing in their next property, these enhancements reflect our mission to make homeownership more accessible and inclusive."